IABP – Marketing – relatively ethical?

A conversation about the ethical, political and societal aspects of modern marketing
Roi Carmel (co-founder & CEO of Spotlight.ai, ex CMO) & Amir Grinstein (Marketing Prof. @Northeastern & VU Amsterdam)
In this conversation we will talk about the two sides of marketing: the power and potentially
positive impact of marketing while also be mindful of its dark side.
We will tackle this from a practical but also academic research point of views and give examples from B2B and B2C marketing.
Overall ,we hope that overall this interactive conversation will be enriching and useful.