Guy Ironi, a Tel Aviv native that came to the US in 2003 after finishing his army service to start his MBA in Columbia University. He spent most of his 25- year career focusing on turn arounds for struggling consumer goods brands. Today. Currently, he is the Founder and CEO of ColdTrack, the nation’s largest eCommerce fulfillment platform for cold and frozen direct-to-consumer brands. Guy lives in Cresskill, NJ with his wife Tal, a successful Jewelry designer, and his four kids.